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VISUAL DEVELOPMENT
DigiAdGood
Measuring What Matters
An animation commissioned by the DigiAdGood network, funded by the Economic and Social Research Council (ESRC) and UK Research and Innovation (UKRI).
The goal is to create something tactile and hand-crafted to illustrate the warmth of human connection, urging a move away from vanity metrics in advertising toward a more human-centric approach.
Client:
DigiAdGood network
Directed by:
Elva Au
Designer and Artworker:
Elva Au
Animator:
Tristan Ashley
Editor:
Tristan Ashley
Voice Actor:
Hamish Marshall
Behind the scenes
To know more about DigiAdGood network and to support their research, please visit the DigiAdGood Website
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